i live in los angeles and i've worked with the los angeles tourism group. the first thing i want to do is go to discover los angeles .com right now they're offering a great, free package. i do not know if people realize it but it was home to over 100 museums. if you book one of their packages from the website. with a hotel and museum you receive free admission to over 30 different museums. >> that is fantastic. the getty museum we have great stuff and that is a terrific added value package. and we have the next thing. >> added value. >> you are a big practitioner of added value. >> absolutely i look for the added value. it is not something that is necessarily hand it to you but resorts, cruises, destinations. cities will try to get you to spend your travel dollars. and they will give you credit for property like golf, or dining in the form of added value for something else that i also also promote is the san francisco bay. is spectacular. think about how many people come here to visit. the holidays are just all around the corner in the are gearing up for so